INTRODUCTION:

What does it take to build a health and wellness brand that goes the distance? In this episode, I’m interviewing Jeff and Mike Pedersen of Sports Research.  Jeff is a health industry legend who founded the company over 45 years ago after developing Sweet Sweat, an innovation that helps accelerate the thermogenic effect and improve circulation.  

Now led by his son, Mike, we dive into what it takes to lead a legacy brand with over 200 SKUs, work with family and continue championing best-in-class products that help athletes and everyday heroes in the sport of life.

Whether you’re a health and fitness enthusiast, performance athlete, entrepreneur or industry expert, you’ll take so many powerful nuggets away from this interview.  Grab a seat at the chef’s table and let’s dig in!

Make sure to use code CHEFMAREYA@) for 20% off your purchase of any Sports Research product, including their amazing electrolytes, Omega 3’s, protein, Organic Collagen, Sweet Sweat and over 200 other products at www.sportsresearch.com.

TIMESTAMPS:

Introduction to the Episode (00:00:00)

The host introduces Jeff and Mike Peterson, discussing their legacy in the health and wellness industry.

Jeff’s Athletic Background (00:01:54)

Jeff shares his history in sports, including playing basketball and baseball, and his college experience at USC.

Injury and Recovery Insights (00:03:21)

Jeff discusses his ankle injury and how it sparked his interest in recovery methods and athletic training.

Founding Sports Research (00:04:35)

Jeff reflects on the challenges gyms face with member retention and his idea for a topical product to aid recovery.

Development of Sweet Sweat (00:06:01)

Jeff recounts the initial development of Sweet Sweat, initially created for gym members before considering market potential.

Market Launch (00:06:45)

Jeff reveals that Sweet Sweat was officially launched in 1980 after five years of testing and refinement.

Real-Life Focus Group (00:07:24)

Jeff explains how he utilized his gym members as a real-life focus group to test and improve Sweet Sweat.

Evolution of Product Line (00:08:35)

The host asks about Sweet Sweat’s success and how it evolved into a wide product line with over 200 SKUs.

International Trade Show Experience (00:09:49)

Jeff shares a pivotal moment at an international trade show that helped expand the brand’s reach to 14 countries.

Demonstration Strategy (00:10:35)

Jeff describes a unique demonstration strategy that showcased Sweet Sweat’s effectiveness and attracted attention at trade shows.

Mike’s Involvement (00:13:25)

Mike discusses his childhood experiences in the business and how he became involved in the family company.

Family Dynamics in Business (00:14:04)

Mike highlights the family’s collective involvement in Sports Research and the passion they share for the brand.

Challenges and Successes (00:16:06)

Mike reflects on the ups and downs of running a family business for over 40 years and the lessons learned.

Product Effectiveness and Science (00:18:07)

Jeff explains the science behind Sweet Sweat, emphasizing the importance of circulation and recovery during workouts.

Unique Selling Proposition (00:19:10)

Mike discusses what sets Sports Research apart from competitors in the crowded nutraceutical market.

Building the Brand Identity (00:20:13)

Discussion on how Sports Research found its unique position and faced identity issues in the market.

Evolving the Brand (00:21:32)

The importance of evolution in product lines and staying relevant in a changing market landscape.

Innovate or Stagnate (00:22:31)

Jeff emphasizes the mindset of innovation as essential for business growth and product development.

Shifting Distribution Strategy (00:24:11)

The transition to focusing solely on Amazon for distribution around 2012 to control pricing and trends.

Family Dynamics in Business (00:30:20)

Exploration of the family dynamics in running Sports Research and the importance of collaboration.

Challenges of Growth (00:33:11)

Mike discusses the ups and downs of managing growth and maintaining a positive company culture.

Role Modeling Health (00:36:11)

Jeff shares his daily health regimen and the impact of family health history on their business philosophy.

Sourcing Integrity (00:40:37)

Discussion on maintaining product integrity and sourcing quality ingredients for their health products.

Ingredient Sourcing and Quality (00:40:40)

Discussion on sourcing trademark ingredients and the importance of quality in health products.

Education on Nutrition (00:41:16)

Frustration over lack of nutritional education in schools and the need for community involvement.

The Responsibility of Adults (00:41:32)

Emphasis on adults’ role in teaching nutrition and cooking skills to the younger generation.

Innovative Manufacturing Practices (00:42:08)

How Sports Research prioritizes quality over speed in supplement manufacturing.

Omega-3 Fish Oil Product (00:43:01)

Introduction to their premium omega fish oil product and its unique softgel design.

Vegan and Vegetarian Options (00:43:56)

Innovations in vegan and vegetarian softgel options for supplements.

Electrolytes Market Growth (00:45:34)

Discussion on the rising popularity of electrolytes in health products.

User-Friendly Branding (00:46:56)

How Sports Research’s branding appeals to a wider audience, particularly women.

Consumer Feedback Importance (00:49:47)

The significance of consumer feedback in product development and marketing strategies.

Community Engagement (00:55:15)

Plans to enhance community involvement and promote active lifestyles.

New Product Launches (00:56:22)

Announcement of their world’s first organic collagen product and future innovations.

Personal Meal Preferences (00:58:21)

Jeff and Mike share their favorite meals and the importance of family in food experiences.

Closing Remarks and Legacy (01:00:39)

Appreciation for the Peterson family’s legacy in the health and wellness industry.

Call to Action for Reviews (01:01:49)

The host encourages listeners to leave a five-star review to help spread wellness messages.

Closing Remarks (01:02:36)

The host wraps up the episode, emphasizing self-care and the importance of well-being.

QUOTES:

“Watching the passion that my dad and my mom had was so amazing to see. It wasn’t just my dad; my mom was heavily involved and still is.”

, ‘We just kind of really found our unique position, us being manufacturers, and we were able to start making formulas and tweaking things as we would want them to take for our personal selves. That’s what really brought the line Sports Research to life.’

 ‘It’s not just all about money; it’s literally about us giving back to the people, you consumers, and that’s what we really pride ourselves in.’

 ‘Remember, you are the chef of your own kitchen, so feed your life well, make good decisions, and prioritize your well-being.’

NEWSLETTER:

📰 Your Weekly Dose of Wellness: Building a Legacy with Sports Research 🏋️‍♂️

Hey Wellness Warriors,

I’m thrilled to share the latest episode of our podcast, where I had the pleasure of chatting with the dynamic father-son duo, Jeff and Mike Peterson, the masterminds behind Sports Research. Their journey is nothing short of inspiring, and I can’t wait for you to dive into their story. Here are some key takeaways and intriguing insights from our conversation:

🌟 Key Lessons & Ideas:

From Injury to Innovation:

Jeff’s severe ankle injury at USC sparked his fascination with recovery techniques, leading to the creation of Sweet Sweat.

The product enhances workout performance by improving circulation and accelerating the thermogenic effect.

Family Dynamics in Business:

Mike shares his unique perspective on growing up in the business and the strong family values that drive Sports Research.

All siblings are involved, showcasing a collaborative environment that fuels innovation.

Innovate or Stagnate:

Jeff’s guiding principle has always been to innovate. This mindset has kept Sports Research ahead of the curve.

The company’s agility allows them to respond quickly to market trends and consumer needs.

The Science Behind Sweet Sweat:

Sweet Sweat promotes sweating and enhances blood circulation, aiding in recovery and making workouts feel easier.

The visible results of sweating serve as a powerful incentive for users.

Quality and Transparency:

Mike emphasizes their commitment to sourcing high-quality ingredients and maintaining transparency with consumers.

Their omega fish oil and vitamin D3 and K2 products are made with vegan-friendly ingredients, reflecting their dedication to quality.

Navigating the Supplement Aisle:

Sports Research aims to create approachable products that appeal to everyone, regardless of fitness level.

Their modern, user-friendly packaging is designed to stand out and resonate with a diverse audience.

Commitment to Health and Fitness:

Jeff’s personal dedication to an active lifestyle serves as a role model for his family and the brand’s mission.

The Petersons believe in the importance of educating the younger generation about nutrition and healthy living.

🔍 Curiosities & Fun Facts:

Trade Show Triumph: A live demonstration at an international trade show in Germany was a pivotal moment for Sports Research, attracting attention from 14 countries.

Packaging Pioneers: Initially, retailers were hesitant about their black bottles, but over time, this bold choice set a trend in the industry.

Family Dinners: Business discussions often happen over family dinners and vacations, fostering a collaborative and innovative environment.

🎧 Tune In and Get Inspired!

This episode is packed with valuable insights and heartwarming stories that highlight the importance of passion, dedication, and family collaboration in building a successful brand. Whether you’re a fitness enthusiast or just starting your wellness journey, there’s something here for everyone.

👉 Listen to the Episode Now

Don’t forget to leave a five-star review if you enjoyed the episode. Your support helps us spread the message of real-life wellness to a broader audience. Remember, taking care of yourself is essential because you are a gift to those around you.

Stay healthy and inspired,

Chef Mareya xx

FIND MORE ABOUT OUR GUEST:

Make sure to use code CHEFMAREYA@) for 20% off your purchase of any Sports Research product, including their amazing electrolytes, Omega 3’s, protein, Organic Collagen, Sweet Sweat and over 200 other products at www.sportsresearch.com.