Spilling The Tea on the new HOT Celebrity trends
Thanks to Rachel Zoe‘s The Zoe Report for interviewing me on why tea is SO hot right now – and why there’s buzz around Celebrity tea products from A-listers including Drake, Brad Pitt, Kate Moss and Courtney Kardashian getting into the game. Hey, I love the fact they’re jumping on board something healthy, and using their influence for better.
We’ve heard about celebrity supplement and smoothie companies (Halle Berry, Kate Hudson, Jennifer Aniston), their wine and liquor labels (Sarah Jessica Parker, Cameron Diaz, Jennifer Lopez) and zero-proof libation brands (Blake Lively, Katy Perry). But did you know there are a number of A-listers peddling tea?
And it makes sense if you consider the simple facts. For starters, tea ticks a lot of wellness boxes, a highly buzzy and ever-growing sector at the moment. “Some health benefits [of tea] include a boost to your metabolism, support for digestive health, and strengthening of your immune system,” says chef and nutritionist Mareya Ibrahim. “Kombucha and mate teas have probiotic benefits for a healthy gut. And it’s also a wonderful ritual because it forces us to take time to stop each day, reset and take in life.”
For some celebrities, getting into the tea game — by founding or investing — is attractives because of the health aspects; for others, it’s simply a wise business move. After water, tea is the most-consumed beverage in the world (sorry, coffee), and has been for centuries. And it continues to grow. Adds Ibrahim: “Tea is so hot right now — and so expansive in terms of ingredients, flavors and health benefits.”
Ahead we spill the tea on the celebrities investing in the brew business. See if one might just be your perfect cup.
Read the whole article HERE